When the idea becomes reality: academic projects turned into a brand (Barreira A+D edition)

Valencia - Fashion has undoubtedly been a very fluctuating - not to say mistreated - industry in terms of education and professionalisation. With the exception of its most literal disciplines -such as design, tailoring or pattern making-, a few decades ago there were hardly any courses (let alone master's degrees) on fashion communication or marketing. Nor was there any talk of strategies or business plans. Internships in companies or the classic trial and error made up the ‘unofficial diploma’ of many professionals.