- Caroline Brakel |
TMO Fashion Business School students Fleur Vermeule and Isabelle van den Broek have been awarded the Meester Koetsier Entrepreneur Award. Their innovative concept Fit Swap has won them an investment of 10,000 euros. They are going to use the money to develop the concept in the last semester of their studies.
Fit Swap is a social fashion app where like-minded people can meet each other. Inspired by apps like Tinder and Happn, you can swipe the app to find matches, this time not on a love level, but based on size and style to be able to exchange clothes with each other. The idea for the app arose because Vermeule and Van den Broek noticed that second-hand clothing has become increasingly popular in recent years. They both hope that the app will make it easier for users to find unique items, without hours of chatting, searching or filtering.
The professional jury led by jury chairman Jan Berger, former CEO of De Bijenkorf, chose Fit Swap as the winner because the concept is unique, promising, and fits in perfectly at this time. A demo version of the app was already available. Thanks to the Meester Koetsier Entrepreneur Award, created in 2016 by the Meester Koetsier Foundation to support entrepreneurial talent from TMO, they can now improve this version.