On Thursday April 2, ISEM (Universidad de Navarra) is organizing a free masterclass. This masterclass focuses on opportunities for students to rethink retailing from a customer’s perspective, identifying opportunities, solutions and tactics to simplify the shopping process, while reinforcing brand values and experience.

Topics

  • What are current customer pain points when shopping?
  • How can data provide a better understanding of customer needs?
  • What are the key levers needed to create added value to the customer in a saturated retail environment?
  • What internal mindsets and processes need to be challenged?

Learning outcomes

  • Learn how to create an integrated customer-focused retail experience
  • Determine opportunities to incorporate multi-layered sensory experiences into the store experience that effectively communicates brand values
  • Leverage data analytics and new technologies to support brand sell-thru objectives and reinforce customer loyalty.

 

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