Polly's Fitting Room launches first edition of ‘A Touch of Social’ workshop

Polly's Fitting Room (PFR) has launched the first edition of its ‘A Touch of Social’ workshop, organised by PFR founder Anna Paola Vergani in collaboration with TikTok expert Ida Galati.

The workshop has been designed for those who would like to work in digital communication in the beauty, fashion, lifestyle and luxury sectors, or for those who work in these sectors and wish to deepen their understanding of the digital world, especially social networking platforms such as TikTok.

The following areas will be discussed in the workshop: comparing social media from when it started to the present day, defining digital strategy, digital marketing, how to make the most of Facebook Manager, how to make successful short videos, new aspects of Instagram and the secret of TikTok.

These topics will be presented by industry experts including Camilla Clemente, founder and owner of fashion brand A-MORE, Giulio Francesco Aiello, co-founder of ICAST e Vertumn, Mirko Maccarrone, chief marketing and innovation officer for a blockchain luxury start-up and Sergio Pitrone, CEO of digital communication and social media company Vertumn.

The workshop will take place on 23 and 24 April in Milan. Those who take part in the workshop will receive a certificate of participation.