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Students win Meester Koetsier Entrepreneur Award with sustainable packaging concept Boxcet

Schools

The winners and the jury. Photo: TMO Fashion Business School
By Nora Veerman

Jun 28, 2021

Julia Hinfelaar and Kyara Tonen are the winners of the Meester Koetsier Entrepreneur Award. The students of TMO Fashion Business School won the award with a sustainable packaging concept with the name Boxcet. They won 10,000 euros.

Boxcet offers reusable shipping boxes made from recycled surplus textiles. The boxes are light, sturdy and flexible. With this concept, Hinfelaar and Tonen want to 'contribute to a more sustainable way of sending parcels and reduce the use of cardboard', according to the press release. They also want to 'drastically reduce the textile waste mountain and give the surpluses a new purpose'.

Julia Hinfelaar en Kyara Tonen present Boxcet. Photo: TMO Fashion Business School

The prize jury praised the concept for the 'maturity of the business concept' and its topicality and relevance. "These are two power women with a great product. You don't really need our advice anymore," said jury president Mariette Hoitink, also an entrepreneur and member of the board of the Meester Koetsier Foundation.

Boxcet is currently being tested at various companies, including PostNL. Hinfelaar and Tonen will use the 10,000 euros to develop the concept.