ZALORA RESPONDS TO COVID-19 CRISIS WITH COMMUNITY OUTREACH PROGRAMME

Multiple markets support efforts to raise funds and provide assistance

SINGAPORE, ZALORA has launched a community outreach programme in its markets across South East Asia to lend support to the COVID-19 relief efforts. The fashion e-commerce platform went live with dedicated pages for e-donation drives, in collaboration with local market non-profit organisations. ZALORA is committed to corporate social responsibility in support of communities and businesses affected by this outbreak, standing in solidarity with its people while the world works to end the crisis. As a pillar of its Sustainability strategy, ZALORA aspires to be a positive force for the good in the workplace and community.

Upon the enforcement of movement restrictions in most markets, ZALORA swiftly looked into leveraging its supply chain to introduce the Essential Supplies category, expanding customers’ access to basic necessities while remaining safely at home. In terms of support of those directly affected by the virus, ZALORA’s partnerships in numerous countries are as follows:

ZALORA PHILIPPINES

Through the activation of an e-donation drive, ZALORA Philippines has pledged to assist numerous organisations including the Philippine Red Cross, Caritas Manila, the Ayala Foundation, World Vision, GMA Kapuso Foundation, and Hybrid Social Solutions Inc. Proceeds from the fundraising efforts will go to medical frontliners and underprivileged families for access to basic necessities during the enhanced community quarantine in the Philippines.

ZALORA Philippines also maximised its communication channels to raise awareness of the efforts via newsletters, onsite highlights, social media and influencer network. On social media, a campaign was introduced, enabling customers to nominate their local community heroes for a special gift from ZALORA.

The ZALORA Philippines e-donation drive is available via Zalora.com.ph

ZALORA SINGAPORE

Together with The Singapore Red Cross, ZALORA Singapore has activated an e-donation drive to raise funds for customised care packages and psychosocial support calls for senior citizens living alone, and sanitisation kits for volunteers and staff who continue to provide humanitarian services to the vulnerable. The care packages will benefit seniors across SRC’s ElderAid, Medical Chaperone / TransportAid, and Home Monitoring and Eldercare (HoME)+ services. In consideration of the varied needs of its beneficiaries, the care package will comprise a mixture of food, medical, hygiene and household items. Contents of each package have been carefully curated based on beneficiaries’ feedback, and are customised for each elderly beneficiary, bearing in mind their most immediate and essential needs.

In conjunction with their 8th anniversary celebration running from 27 April to 3 May, ZALORA will also be donating 10 masks to the Singapore Red Cross with every S$100 spent.

Meanwhile, social media support has also been activated with a campaign to give back to local community heroes, and drive awareness to the e-donation drive initiative.

ZALORA Singapore’s e-donation drive is available via Zalora.sg

ZALORA MALAYSIA

ZALORA Malaysia has partnered with MERCY Malaysia to raise funds in aid of the fight against COVID-19 by activating its e-donation drive. Proceeds from the fundraising effort will be used for supplies to medical front liners and vulnerable communities, including medical PPEs and basic necessities. In the pipeline, more organisations will be listed on the e-donation drive. Support has also been given to Malaysia’s Ministry of Health to enable app push notifications and informative prompts to customers on updates of the pandemic.

Lending assistance to local businesses during the month of Ramadan, ZALORA Malaysia will also be introducing an e-Bazaar where food and beverages vendors can list their products to connect with a wider network of customers. While Malaysia navigates around the observation of the holy month with an ongoing movement control order, ZALORA hopes to alleviate the burdens of small operators whose livelihood may be impacted at this time.

ZALORA Malaysia’s e-donation drive is available via Zalora.com.my

ZALORA INDONESIA

ZALORA Indonesia has launched the fundraising campaign in partnership with an online crowdfunding platform for social and medical causes, Kitabisa.com. Since 2013, Kitabisa.com has facilitated over $40 million donations from millions of donors across Indonesia. The donations received via ZALORA Indonesia will go towards the purchase of medical tools for hospital workers that will be distributed to 10 Covid-19 main referral hospitals across Indonesia.

Enlisting support from multiple distribution channels, ZALORA Indonesia has activated its onsite, CRM, social media, internal communications, and external partnerships to raise awareness of the initiative. Through social media, campaigns to connect customers with thoughtful ways of support are ongoing.

ZALORA Indonesia’s e-donation drive is available via Zalora.co.id

ABOUT ZALORA GROUP:

ZALORA is Asia’s online fashion destination. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets. ZALORA offers an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 30-day free returns, speedy deliveries as fast as 3 hours in some markets, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA is the online shopping destination with endless fashion possibilities.

ABOUT GLOBAL FASHION GROUP:

Global Fashion Group is the leading fashion and lifestyle retail destination in Asia Pacific, Latin America and CIS. We connect over 10,000 global, local and own brands to a market of more than one billion consumers through four established ecommerce platforms: THE ICONIC, ZALORA, dafiti and lamoda.

Through an inspiring and seamless customer experience enabled by our own technology ecosystem and operational infrastructure, we are dedicated to being the #1 fashion and lifestyle destination in our markets. With 17 offices and 10 fulfilment centres across four continents, GFG proudly employs a dynamic and diverse team with deep local knowledge and expertise. In 2019, GFG delivered more than 34 million orders to over 13 million Active Customers.