The Business Show

The Business Show is the world’s leading event dedicated to supporting SMEs, startups, and entrepreneurs as they build and scale their business.

For over 25 years, we've brought founders and business owners across the globe together, providing access to practical insights, business connections, and a curated selection of the latest products and services, all focused on turning strong ideas into real, sustainable growth.

Now expanding further across Europe, The Business Show will launch in Amsterdam on the 10th & 11th February 2027. Amsterdam’s international and open business culture built on trade, innovation, and collaboration, makes it a perfect location for the next edition of the show.

The city offers an appealing, exciting and scalable base for many upcoming entrepreneurs and brands.