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How barefoot shoes are conquering fashion

What do Chanel, Dior, Louis Vuitton, Camper, Vans and Tamaris have in common? In recent months, they have all introduced shoe models that are reminiscent of barefoot shoes or are explicitly marketed as such. They are tapping into a trend that has long existed far outside of fashion. Once derided as an eco-friendly or health shoe, barefoot shoes...

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Detroit's Shinola debuts first brand campaign as Swiss rivals navigate a volatile year

As Swiss watch brands contend with a reshaped US tariff regime and supply disruptions stemming from the conflict in the Middle East, Detroit-based Shinola is making its most ambitious brand statement to date. On Tuesday, the company unveiled its first-ever overarching brand campaign, "Set The Pace," reintroducing the Runwell, the watch that...

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Le Slip Français IPO: 13 million euros raised, and now the real work begins

On Monday, the question was whether investors still believe in independent French textile brands. The initial public offering of Le Slip Français was set to provide some answers. That moment has now arrived. Only a few hours after the markets opened, it is still too early to speak of a stock market success or a definitive validation of the...

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How Messi carried Adidas ahead of Nike in sportswear's media race

Adidas closed the first half of 2026 as the sportswear industry's most visible brand, generating 1.9 billion dollars in Media Impact Value (MIV) between January 1 and June 30, according to data from Launchmetrics. The figure represents a 12 percent increase over the second half of 2025 and places the German brand ahead of Nike, which recorded...

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