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Ugg launches 'Born to Feel' brand platform with global pop-up tour
Ugg has introduced Born to Feel, a long-term global brand platform, and will start a related series of consumer events in New York City this weekend. The brand, a division of Deckers Brands, said the platform is built around the comfort associated with its products and is designed to run across product, culture and experience rather than as a...
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HOKA launches the Clifton UTL with vintage curator Emma Rogue
HOKA, a division of Deckers Brands, has unveiled the Clifton UTL, a street-ready reinterpretation of one of its most iconic running silhouettes, in collaboration with New York-based entrepreneur and vintage curator Emma Rogue. The shoe is available from today on HOKA.com, in HOKA stores and at selected retail partners worldwide. A collaboration...
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Teva launches Trailpeak, its first shoe co-created with Bureau of Adventure athletes
Teva, a division of Deckers Brands, has launched Trailpeak, a high performance daily trail running shoe and the brand's first footwear developed in full collaboration with athletes from its Teva Bureau of Adventure (TBA). The shoe is now available at Teva.com, with a limited release at select US retailers. Built with input from ultrarunners TBA...
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