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New Balance names Ger Wright as VP sales EMEA
Ger Wright has been appointed as New Balance’s vice president sales for the EMEA region. The executive announced her new position on LinkedIn, where she said she was “energised to be back in a brand leadership role”. Wright added that in the role she will work “alongside the team to capitalise on the momentum New Balance is creating and to take...
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Independent spirit, shared energy: Inside New Balance’s expanding retail world
Step into any New Balance store today and you’ll notice it instantly: a balanced blend of heritage, community, and forward-looking energy. It’s a retail atmosphere shaped not only by design and product, but by the people who bring the brand’s values to life every day. As the US sportswear label accelerates its global expansion, these store teams...
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New Balance opens new store in SoHo, NYC
Sportswear brand New Balance is opening a new store in Soho, New York City. Opening its doors on October 23, the store launch comes a month after the brand reopened its flagship store in Flatiron. Interior of New Balance SoHo store Credits: New Balance The new 1,800-square-foot Soho store is said to reflect New Balance’s core principles of “...
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