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Lacoste and Arthur Fils unveil the Slam Break Premium
It was on the courts that Lacoste was born, and it is also there that the brand fully shines. More than sixty years of footwear expertise, refined through competition and culture, find their most accomplished expression to date in the Slam Break Premium: a limited-edition sneaker, unveiled in a campaign featuring Arthur Fils. The Slam Break...
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Lacoste elevating collaboration with Roland-Garros for 2026
French sports and lifestyle brand Lacoste is deepening its relationship with the tennis Grand Slam tournament Roland-Garros for 2026 with a co-branded collection and a new Club Lacoste concept. In a statement, Lacoste said the collaboration with Roland-Garros is a “meeting point between sport and culture,” and will include a co-branded...
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Lacoste presents new global brand campaign
With its new brand campaign, Lacoste reaffirms what defines its identity: a style born from tennis, driven by a free, effortless and dynamic French elegance. The campaign marks the return of “Life is a Beautiful Sport”, the Maison's signature. It is a way of understanding sport beyond performance: as an attitude, a gesture, a way of playing and...
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