Wolverine Worldwide
Associate Content Manager - CAT Footwear
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Saucony appoints new global chief marketing officer
Running and lifestyle brand Saucony, a division of Wolverine World Wide, Inc., has appointed Joy Allen-Altimare as its global chief marketing officer, effective immediately. The seasoned veteran has been brought on to help expedite the brand's transformative growth and further “cultivate a winning culture,” while developing and executing...
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Sweaty Betty rebrands with new campaign to end toxic exercise narratives
Women’s activewear brand Sweaty Betty, a division of Wolverine World Wide, Inc., is rebranding with a new campaign focused on ending toxic narratives around women’s exercise. Sweaty Betty’s new look is aiming to empower women with a newer, healthier and inclusive ‘Don’t Sweat It’ message, ditching the “push harder” rhetoric and purplewashing...
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Wolverine World Wide appoints first chief supply chain officer
Wolverine World Wide has announced the creation of the role chief supply chain officer, which will be filled by the newly appointed Bishu Jayaram who will be responsible for global sourcing, distribution, logistics and more. Jayaram has already been with Wolverine for the past two years, serving as senior vice president of global sourcing...
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