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Independent spirit, shared energy: Inside New Balance’s expanding retail world
Step into any New Balance store today and you’ll notice it instantly: a balanced blend of heritage, community, and forward-looking energy. It’s a retail atmosphere shaped not only by design and product, but by the people who bring the brand’s values to life every day. As the US sportswear label accelerates its global expansion, these store teams...
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New Balance opens new store in SoHo, NYC
Sportswear brand New Balance is opening a new store in Soho, New York City. Opening its doors on October 23, the store launch comes a month after the brand reopened its flagship store in Flatiron. Interior of New Balance SoHo store Credits: New Balance The new 1,800-square-foot Soho store is said to reflect New Balance’s core principles of “...
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Sézane x New Balance: a limited-edition trainer for autumn
In October, Sézane and New Balance are collaborating for the first time on a pair of limited-edition trainers. Inspired by the 471 model, this pair is crafted with materials and colours designed for autumn days. The exclusive launch will be available in early October on Sezane.com, the app, and in a selection of our Sézane 'Apartments'. The...
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