Nike Inc.
Director North America Digital Commerce
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Nike Football introduces a boot designed for 'La Reina': the first Player Edition of the Phantom 6 for Alexia Putellas. Affectionately known as 'La Reina', Alexia Putellas directs the game with exceptional vision, control, and versatility. This allows her to dominate from any position on the pitch. Her first Player Edition is crafted from this...
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Nike relaunches All Conditions Gear brand, plots Beijing store
Nike is continuing its specialised sports-centric transformation with the latest relaunch of its All Conditions Gear (ACG) brand. The sportswear giant hailed the revival as a “renewed commitment to outdoor performance”, zoning in on trail running, hiking and exploration. Alongside a revitalised marketing strategy, ACG is due to open its first...
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In Pictures: Official team uniforms for the Milano Cortina 2026 Winter Olympics
The 2026 Winter Olympics in Milano Cortina are approaching, and fashion houses are presenting the first official team uniforms. Traditionally, these collections serve as a strategic branding moment for brands, combining national identity, heritage and performance. The games begin February 6. Team Canada dressed in Lululemon Team Canada x...
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