Director, Product Development - Denim

Michael Buckley on True Religion’s journey beyond denim and toward 1 billion dollars

True Religion made its name with horseshoe-stitched jeans that sold for hundreds of dollars at department stores in the 2000s. Today, sportswear and accessories make up more than half of its product assortment, and chief executive Michael Buckley no longer calls it a denim brand. “True Religion is an authentic and accessible lifestyle apparel...