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Shares in focus: Adidas and Puma defy Nike's influence amid supportive market environment
On Wednesday, shares in Adidas and Puma defied the disappointing outlook from US competitor Nike. While Nike's stock slumped by 10.5 percent to 47.25 dollars in pre-market US trading, the shares of the two German sportswear manufacturers recovered in a very strong overall market. In the Dax, however, Adidas shares rose by a below-average 0.6...
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Nike’s Air Works program gathers designers from around the world to co-create the future of Air Max
Nike Sportswear is gathering a new generation of designers from across the world to create the future of Air Max through the inaugural Air Works research, development and design program. Gathering at Nike’s Philip H. Knight Campus in Beaverton, Oregon, the visiting Air Works designers will work alongside Nike mentors to inspire new cultural...
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Nike Football Unveils 2026 Federation Kits, Engineered With Aero-FIT for the World’s Greatest Stage
As football fans around the world turn their eyes to the game’s biggest stage this summer, Nike is setting a new standard for national team kit design: merging pinnacle cooling innovation with time-honored tradition and bold visions for the future. Credits: Nike Football A unified approach guides Nike’s 2026 federation collections, which offer a...
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