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Gymshark moves into studio training with SoftSense collection
Gymshark, the British activewear brand, has launched SoftSense, a collection aimed at studio training and Pilates, made with Lycra Adaptiv fibre technology. Gymshark introduces its SoftSense collection Credits: Gymshark The move reflects how the brand’s customers already train. While 96 percent of Gymshark customers lift weights weekly, 36...
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Gymshark promotes Matt Rogers to chief supply chain officer
British fitness apparel brand Gymshark has promoted Matt Rogers to chief supply chain officer, a step up from the interim general manager role for sourcing and supply chain that he had been leading. He will be responsible for overseeing the company's entire supply chain, from sourcing across multiple geographies, through manufacturing of the...
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Gymshark appoints new chief technology officer
British gym and fitness apparel brand Gymshark has appointed former Boden executive Shaun Perkinson as its new chief technology officer, succeeding John Douglas, who is retiring. Perkinson joins Gymshark from Saudi Arabia’s Al Waha Travel Retailer, where he served as chief technology officer from September 2025 to July 2026. Prior to that, he...
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