Franchise Opportunity - The Netherlands / Europe (to be discussed)
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A fish named Fred introduces reverse heritage marketing concept
With its series ‘The Lost Tapes’, A fish named Fred is launching an innovative marketing strategy called reverse heritage marketing. The concept was developed by founder and brand builder Rob Schalker. It creates an artificial yet credible history instead of drawing on existing nostalgia. This is a creative form of "fashiontainment". The project...
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A fish named Fred presents Tokyo Trip AW26
Autumn/winter 2026 – A collection inspired by contrast, movement and character. For this collection, A fish named Fred turns its gaze to Tokyo, a metropolis where extremes enhance one another. Tradition and technology coexist; precision meets playfulness; and tranquillity alternates with a relentless flow of energy. This dynamism forms the core...
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