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New Balance named official footwear and apparel partner of New England Patriots
New Balance has been named as the official and exclusive athletic footwear and apparel partner of the American football team, New England Patriots, as well as its associated playing field, Gillette Stadium. The long-term agreement is said to reflect a commitment to the team, with the sponsorship to take shape through performance, facility and...
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AAFA adds Fabletics president to board, New Balance CEO becomes chair
The American Apparel and Footwear Association (AAFA) has named a slew of new members to its board of directors as part of a wider leadership renewal. In addition, Joe Preston, the chief executive officer and president of New Balance, has been named chair, succeeding Halide Alagöz, Ralph Lauren’s chief product and merchandising officer. Among the...
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