At Timberland, we’re a force of nature. We’re a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with an team of fun, adventure-loving people, Timberland just may be the place for you.

To learn more about our values and our culture, visit Timberland Careers or www.timberland.com.

Head of GTM (Timberland Americas)

What will you do?

This role oversees the regional end to end Go-To-Market (GTM) process, collaborating with the global GTM team from initial planning to market exit, aligning market nuances into global objectives and synchronizing execution across functions. Key responsibilities include coordinating key regional GTM milestones, driving alignment between regional teams, and driving consistency in brand representation in markets that meet global objectives.

What you will do:

Preparation for seasonal execution – Work with global GTM team and product creation team to ensure regional milestones are aligned with objectives.
End to end process execution – Align regional strategies with global objectives and partner with global GTM team to layer regional perspectives (incl. local market demands and consumer insights) into global GTM process. Coordinate SMS for regions. Act as primary point of contact for regional GTM updates, inquiries, and feedback.
Ongoing process optimization – Partner with global team to evaluate regional GTM performance, track KPIs, and identify areas for improvement. Ensure regional collaboration and feedback into global process at correct touchpoints.
Align regional strategies with Global GTM and Product teams to ensure global objectives and timelines are synced.
Partner with marketing teams to develop region-specific campaigns that align with GTM initiatives
Assess success measurements like: timeliness of product launches, adherence to timelines/milestones, reduction in overdevelopment ratios and performance targets in sales, market share, productivity, etc.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundational skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your professional achievements and your 3+ years of managing regional end-to-end GTM processes; coordinating with wholesale partners, retail teams, and marketing to drive product campaigns as well as competitive positioning.

The foundational skills you will need in this position are:

3-5 years managing GTM processes, focusing on balancing global objectives with regional execution
Experience collaborating with Marketing, Sales, and Merchandising to deliver consumer-relevant campaigns
Ability to manage cross-regional milestones and on-time delivery

Now WE have a question for YOU.

Are you in?

Hiring Range:

$86,400.00 USD - $108,000.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

Head of GTM (TBL AMER)