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Swarovski names Ariana Grande as brand ambassador
Luxury crystal jewellery brand Swarovski has named singer-songwriter Ariana Grande as its new ambassador and face of the brand. In a statement, Swarovski said the partnership would be officially launched with the brand’s holiday campaign for 2024. Giovanna Engelbert, global creative director at Swarovski, said: “Ariana’s charisma and positive...
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Inside Swarovski: Careers as brilliant as crystals
“Crystals are the essence of light, captured and reflected.” This poetic notion encapsulates the spirit of Swarovski, founded in Austria in 1895. As the world's premier crystal manufacturer, the company is celebrated for its high-quality crystals, gemstones, and exquisite jewellery and accessories. Operating globally with a presence in 170...
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Swarovski returns to profitability in 2023
The family-owned Swarovski Crystal Business posted growth of 4 percent to 1,832 million euros for the year 2023 and a 10 percent like-for-like increase amid a slowing luxury market, and a volatile geopolitical and macro-economic environment. The company said in a statement that EBIT before restructuring costs returned to positive territory for...
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