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Adidas closed the first half of 2026 as the sportswear industry's most visible brand, generating 1.9 billion dollars in Media Impact Value (MIV) between January 1 and June 30, according to data from Launchmetrics. The figure represents a 12 percent increase over the second half of 2025 and places the German brand ahead of Nike, which recorded...
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Geared up: Nimbl and Nike launch limited-edition Étoile cycling collection
Cycling brand Nimbl and US sportswear brand Nike have launched 'Étoile', a limited-edition capsule of cycling shoes and apparel, according to a press release. The collection was unveiled on 2 July at the Velodrom store in Barcelona, alongside Team Visma | Lease a Bike, to coincide with the Tour de France start in the city. According to the...
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Adidas versus Nike: Guerilla marketing ahead of DFB switch
Adidas will soon have to hand over the German national football team to its rival, Nike. At the World Cup, the sportswear giants are teasing each other. Nike could not pass up this perfect opportunity; the pun on the location was simply too good. “Hello New Jersey,” read a huge Jamal Musiala banner that the US sportswear giant's advertising...
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