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As Nike Inc. prepares to release its first quarter fiscal 2027 financial results, a new change on the company’s executive board has been announced. Kristin Bauer was appointed as chief operations officer at Converse. First reported by Bloomberg, Bauer’s hiring was announced through an internal memo signed by Converse CEO Aaron Cain. Bauer will...
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SBF Group extends Nike distribution agreement in Brazil until 2034
Brazilian sporting goods entity SBF Group (SBF), which owns distributor Fisia, has announced an amendment extending its distribution agreement with Nike until May 31, 2034. The partnership, established in 2020, grants Fisia exclusive distribution rights for Nike apparel, footwear, accessories and equipment across Brazil. The agreement covers...
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Nike ACG launches Picklejus trail shoes with Goatek technology
ACG, Nike's outdoor footwear and apparel line, introduces Picklejus, a high-mountain trail running shoe featuring Goatek, its proprietary traction platform, according to a press release. It is the first ACG footwear innovation developed through the Nike Sport Research Lab. The shoe was also tested in competition by athletes from the All...
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