Manager, Affiliate and Gift Card Marketing

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

As Manager of Affiliate and Gift Card Marketing, you will drive traffic and sales by leading the Affiliate and Gift Card Marketing programs. You will serve as the subject matter expert while focusing on continually developing and executing new strategies to enhance performance.

What You’ll Do

• Develop and implement the program vision and strategy to drive omnichannel traffic and sales growth aligned to quarterly business targets
• Manage channel strategy and execution through inventory management, platform strategy, financial forecasting, rigorous analysis, constant innovation and testing and external partner management
• Guide affiliate program activation by coordinating and communicating ongoing offers and promotional placements between internal and external partners
• Lead internal cross-functional partnerships that promote growth in each channel
• Remain up-to-date with industry trends and best practices to continuously improve the Affiliate and Gift Card programs
• Manage and maintain relationships with existing affiliates and gift card partners while building new relationships to expand the program 
• Create an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open communications
• Develop staff through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plans
• Develop frameworks, processes and protocols that support effective store operations, inventory management and sales planning
• Strong analytical and quantitative skills, with the ability to translate complex data into actionable insights and drive data-informed decision-making
• Additional tasks may be assigned

What Skills You Have

Required

• Bachelor’s Degree in Marketing, Business Administration, Computer Science or related field
• 5+ years of affiliate experience in a high-volume transaction environment
• Expert knowledge of affiliate execution technology (Impact Radius)
• Working knowledge and usage of website traffic analytics software (Google Analytics, Omniture)

Preferred

• Experience in gift card marketing or the incentive based industry
• Advanced degree in Computer Science and/or advanced Mathematics