Manager, Public Relations and Marketing
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Circular Assets: How SMCP is regaining control of the resale market to drive profitability
Long considered a peripheral or even competing market, second-hand fashion is now establishing itself as a new engine for growth and product cycle monetisation in affordable luxury. By deploying its own white-label resale solution, the SMCP Group is doing more than just following a trend: it is reclaiming a market segment that brands had...
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SMCP drives Sandro's expansion in Latin America
French fashion group SMCP is expanding its brand Sandro's presence in Latin America. Two new stores have already opened in the region this month, with more set to follow according to current plans. On December 10, Sandro opened its first store in Chile in partnership with local company Leuru Group. The clothing brand chose the capital, Santiago,...
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Maje to expand Canadian presence through Holt Renfrew partnership
SMCP’s Maje is set to expand in Canada, where it is planning to open three new stores via a partnership with luxury department retailer Holt Renfrew. As reported by WWD, the French label is opening a shop-in-shop in Toronto’s Square One Mississauga mall on August 15. This will be followed by a location in downtown Calgary, Alberta, on August 22,...
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