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Lands’ End returns to growth and announces strategic joint venture with WHP Global
American lifestyle brand Lands’ End has reported a return to topline growth for the fourth quarter of fiscal 2025, alongside a transformative partnership with brand management firm WHP Global. The agreement, which involves the formation of a joint venture (JV) to manage the brand’s intellectual property, is expected to eliminate the company’s...
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Lands’ End revives chief marketing officer role after a decade
US retailer Lands’ End has named Sarah Sylvester as its new chief marketing officer, reviving the role after nearly a decade. Sylvester will take up the position immediately, reflecting the brand’s renewed commitment to long-term growth and modern marketing as it continues to evolve. To the role, Sylvester brings over 20 years of marketing and...
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Lands’ End taps four LFW designers to reimagine its tote bag
American retailer Lands’ End has unveiled a collaboration with four London-based designers, Labrum, Talia Byre, Ashish and Priya Ahluwalia, ahead of London Fashion Week, which kicks off on February 19. Lands’ End tapped the LFW designers to reimagine its signature canvas tote bag “through their own distinctive creative lens,” to raise funds for...
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