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Marks & Spencer has added PVH-owned brands Calvin Klein and Tommy Hilfiger to its third-party online platform, ‘Brands at M&S’, as it looks to boost its offering for male consumers. The inclusion of the two labels will see the addition of products for men and women to the platform, spanning the likes of underwear, lingerie, loungewear and...
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Calvin Klein's latest viral campaign underscores power of celebrity endorsement
Calvin Klein's latest advertising campaign for its underwear line, featuring musician Bad Bunny, generated a staggering 8.4 million dollars in Media Impact Value (MIV) in under 48 hours, according to a new report from data analytics firm Launchmetrics. This impressive figure, as tracked by Launchmetrics' proprietary MIV metric, assigns a...
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Veronica Leoni redefines American minimalism for a new era at Calvin Klein
It has been six years since Calvin Klein ceased operations of its high-end collection line, which, under its final iteration helmed by Belgian designer Raf Simons, carried the unwieldy moniker of 205W39NYC. Despite its avant-garde aesthetic and cult following, Simons’ tenure never fully resonated with the broader Calvin Klein audience. Prior to...
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