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Lacoste returns to the tennis court with new Slam Break sneaker
Lacoste is releasing the Slam Break, the new standout model in its tennis-inspired sneaker line. Following the earlier launch of the Slam Break Premium, worn by tennis player Arthur Fils, the brand is building on its tennis court heritage and some sixty years of experience in footwear. From tennis court to atelier The accompanying campaign is...
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US Open 2026: Brand activations and fashion collaborations
The year's fourth and final Grand Slam, the US Open has long been a powerful marketing venue for brands. In 2025, the event generated 809 million dollars in media impact value for the labels featured throughout the tournament, a 51 percent increase year-over-year, according to Launchmetrics. Nike, Audemars Piguet, Rolex were some of the top...
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Lacoste serves tennis-themed afternoon tea at The Plaza in New York
New York's Plaza hotel, part of Fairmont, and French brand Lacoste have brought back their tennis-season collaboration, running from 12 August to 6 September, according to a press release. The tie-up spans hospitality, hotel installations and retail during the city's tennis season. At its centre is the return of Le Café Lacoste, the brand's café...
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