Principal Program Manager, Enterprise Innovation
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VF Corporation CEO outlines strategy for brand revival and AI integration
In a Keynote Interview at the World Retail Congress (WRC), Bracken Darrell, CEO of VF Corporation, detailed the strategic levers currently being pulled to return the global apparel giant to sustainable growth. Speaking on the final day of the summit in Berlin, Darrell emphasised that while financial metrics like revenue growth remain the...
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VF Corporation enters partnership with Nedap to unlock end-to-end inventory visibility across its global store estate
Nedap, a leader in item-level inventory visibility, today announced a partnership with VF Corporation, a global leader in apparel, footwear and equipment whose portfolio of iconic active and outdoor lifestyle brands includes The North Face®, Vans® and Timberland®. As part of the collaboration, VF Corporation will deploy the Nedap Inventory...
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Timberland relocates in Berlin: new store opens on 'Unter den Linden'
Timberland has opened its new store at the prestigious address of Unter den Linden 16 in Berlin. The new retail space covers approximately 141.5 square metres and replaces the previous location on Friedrichstraße, which closed on March 14. The entire team has already moved to the new location, the brand, which is part of the US fashion group VF...
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