Nike Inc.
Principal, Sport, Athlete & Marketing Communications
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Sneakers remain relevant in 2025, particularly within the streetwear scene, even as classic shoe models gain popularity among younger consumers. We reviewed the year with Berlin-based sneaker expert Amadeus Thüner and discussed the top releases, highlights and wishlists for 2026. Which sneaker releases impressed you most this year? The “Sneaker...
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Nike overhauls executive team to streamline operations
Nike, Inc. announced a series of major senior leadership changes aimed at streamlining operations, accelerating decision-making and strengthening the company’s connection to consumers and athletes. In a note to employees, president and CEO Elliott Hill said the restructuring is designed to “remove layers” and position Nike to operate as a more...
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Nike unveils two new women’s retail destinations in London
US sportswear brand Nike is opening two new retail destinations in London designed “to serve women” as part of its continuing strategy to invest in creating “bold and distinctive sport retail experiences” to drive future growth. The first womenswear-dedicated bricks-and-mortar shopping experience has opened within Selfridges London, where Nike...
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