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Wolverine Worldwide raises FY outlook as Q2 outpaces expectations
US footwear group Wolverine Worldwide (WWW) has raised its full-year outlook after a stronger-than-expected second quarter, with growth led by its Merrell and Saucony brands. The footwear group reported revenue of 506.4 million dollars for the three months to July 4, up 6.8 percent year-on-year and 6.1 percent on a constant-currency basis....
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Mountain Dew and Wolverine collaborate on western boots
Beverage brand Mountain Dew and boot specialist Wolverine are releasing a strictly limited-edition, Americana-style western boot to celebrate the 250th anniversary of US independence. Only 50 pairs of the model, based on Wolverine's Wheatland boot, have been created, one for each US state, the two US brands announced on Monday. The boots are not...
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How US fashion is marking America's 250th anniversary
On 4 July, the United States is set to mark a very special date: the 250th anniversary of the signing of the Declaration of Independence on July 4, a milestone in American history also known as the Semiquincentennial. With planning for this occasion starting more than a decade ago, festivities have been taking place since the start of the year....
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