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Nike extends partnership with NBA, WNBA and NBA G League through 2037
Nike, Inc. has announced the extension of its partnership with the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) for another 12 years. The partnership, which sees Nike serve as the global outfitting, merchandising, marketing and content partnership for the NBA and WNBA, strengthens sportswear brand...
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Nike names Tom Peddie as GM North America
Nike has appointed Tom Peddie as vice president, general manager of North America, succeeding Scott Uzzell, who has decided to leave the business. Peddie’s role will be effective October 21, 2024. “No one is more qualified to lead North America’s next stage of strategic growth, grounded in sport. Importantly, Tom’s outstanding relationships with...
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Spring/summer 2025: Fashion and sports collaborations to remember
Fashion Month concluded last week with a high-profile show at Disneyland Paris by Coperni, bringing to an end the spring/summer 2025 season at the 'Big 4' fashion cities - New York, Milan, London, and Paris - where both established brands and emerging designers alike took to the runways. While numerous trends have surfaced, the sportswear...
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