SWAROVSKI
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Swarovski unveils collaboration with Ariana Grande, pop-up opens in Harrods
Jewellery brand Swarovski has unveiled its first collaboration with brand ambassador Ariana Grande, alongside a series of global pop-ups dedicated to the joint collection. The Wicked-star worked on the 16-piece line with the brand’s global creative director Giovanna Engelbert, with the duo intending to channel both Grande’s “radiant spirit” and...
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CFDA and Swarovski expand partnership with Re:Generation Innovation Fund
The Council of Fashion Designers of America (CFDA) has announced a “newly evolved partnership” with the Swarovski Foundation in the form of a fund designed to support early-stage creatives with innovation at the core of their new business ventures. The ‘Re:Generation Innovation Fund’, which has now opened its applications for 2025, is seeking “...
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Swarovski to enter fragrance market with Coty deal
Austrian-based crystal company Swarovski is eyeing the fragrance market after signing a long-term beauty licensing deal with Coty, the beauty giant with a portfolio of brands across fragrance, colour cosmetics, and skin and body care. In a statement, Swarovski said the deal would allow it to develop, produce and distribute “a new vision of...
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