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American Vintage colours summer with lime, poppy and electric blue
French brand American Vintage has unveiled its new summer collection, according to a press release. The collection focuses on lightweight materials, relaxed silhouettes and a bright colour palette, aiming to create a versatile wardrobe for the warmer season. According to the brand, the material selection favours soft cottons, jersey, ultra-light...
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Spring/summer 2026, according to American Vintage
The promise of longer, sunnier days inspires a desire for a lighter wardrobe. For spring/summer 2026, American Vintage focuses on comfortable materials, warm retro colours and relaxed fits. These pieces perfectly complement the essentials that form the DNA of the Marseille-based brand. On the way to Lisbon This season, the American Vintage team...
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When Branding gets bold: Lessons from American Vintage’s 2025 social media reinvention
In an increasingly crowded digital fashion landscape, American Vintage stood out in 2025 by executing a disciplined, marketing strategy that married creative storytelling with performance measurement. The Marseille-born brand, known for its laid-back staples and transgenerational appeal, marked its 20th anniversary not with nostalgia, but with...
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