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Spring/summer 2026, according to American Vintage
The promise of longer, sunnier days inspires a desire for a lighter wardrobe. For spring/summer 2026, American Vintage focuses on comfortable materials, warm retro colours and relaxed fits. These pieces perfectly complement the essentials that form the DNA of the Marseille-based brand. On the way to Lisbon This season, the American Vintage team...
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When Branding gets bold: Lessons from American Vintage’s 2025 social media reinvention
In an increasingly crowded digital fashion landscape, American Vintage stood out in 2025 by executing a disciplined, marketing strategy that married creative storytelling with performance measurement. The Marseille-born brand, known for its laid-back staples and transgenerational appeal, marked its 20th anniversary not with nostalgia, but with...
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Fall/Winter 2025 by American Vintage
As the days grow shorter and the outfits thicker, American Vintage unveils its autumn/winter 2025-2026 collection. This season focuses on softness, volume and sartorial intuition, without ever denying its DNA. Enveloping materials, a play of layers and an ultra-sensitive palette: a wardrobe of contrasts, designed to suit every moment....
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