Tommy Hilfiger (PVH)
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PVH-owned Calvin Klein has appointed David Savman to the role of global brand president. He will succeed Eva Serrano, who is to remain at the label until the end of 2025 to support the transition as an advisor. Savman has been with PVH since 2022, initially taking on the role of interim CEO for the group’s European operations. In this role,...
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Calvin Klein and Tommy Hilfiger added to ‘Brands at M&S’ platform
Marks & Spencer has added PVH-owned brands Calvin Klein and Tommy Hilfiger to its third-party online platform, ‘Brands at M&S’, as it looks to boost its offering for male consumers. The inclusion of the two labels will see the addition of products for men and women to the platform, spanning the likes of underwear, lingerie, loungewear and...
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Calvin Klein's latest viral campaign underscores power of celebrity endorsement
Calvin Klein's latest advertising campaign for its underwear line, featuring musician Bad Bunny, generated a staggering 8.4 million dollars in Media Impact Value (MIV) in under 48 hours, according to a new report from data analytics firm Launchmetrics. This impressive figure, as tracked by Launchmetrics' proprietary MIV metric, assigns a...
Fashion |Marketing FeaturedMar 26, 2025