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Superdry to launch Stan Ray in the UK and Europe
British fashion brand Superdry has acquired the exclusive distribution rights to US heritage workwear brand Stan Ray to launch in the UK and across European markets from spring/summer 2027. The deal bolsters Superdry’s growing stable of brands, which includes Bench that was relaunched to a new generation in March 2026, as part of its ongoing...
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Superdry plots 21 new store openings amid European expansion
Superdry is accelerating its retail growth strategy with plans to open 21 new stores across the UK and Europe in 2026. Speaking to Drapers, CEO Julian Dunkerton confirmed that 15 of these locations will be situated in the UK, while the remaining six will bolster the brand's presence in mainland Europe. Among the confirmed European sites are...
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Julian Dunkerton, CEO of Superdry, outlines future steps: From the relaunch of Bench to the new Superdry & Co. Collection
Superdry returned to Pitti Uomo in Florence, the trade fair that concluded on January 16, for the second consecutive season, following the brand's successful relaunch and return to profitability. At the Fortezza da Basso, the company presented the new Superdry & Co. Autumn/Winter collection. There are numerous updates both stylistically—...
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