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Leadership change at Mountain Hardwear: Peter Rauch takes helm
Columbia Sportswear Company has appointed Peter Rauch as the new president of its technical outdoor brand Mountain Hardwear. Rauch currently serves as the general manager of Columbia Brand North America. He will assume the role on September 28, 2026. Rauch brings nearly 20 years of leadership experience across the Columbia family of brands....
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Former Allbirds CEO tapped as president of Sorel
Joe Vernachio, the former chief executive officer of Allbirds, has been named president of outdoor apparel and footwear brand Sorel. The appointment marks a return to Sorel’s parent firm Columbia Sportswear Company for Vernachio, who had previously served as president of the group’s Mountain Hardwear label between 2017 and 2021. Prior to this,...
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Columbia Sportswear appoints new co-presidents as part of succession plans
Columbia Sportswear Company has named Peter Bragdon and Joseph Boyle as co-presidents of the group. The duo will take up their positions immediately. Bragdon has been tasked with overseeing the company’s international businesses, as well as the Mountain Hardwear, prAna and Sorel brands. He will also continue his existing executive administrative...
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