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Celine’s new pilates collection is the latest intersection of high-end luxury and sports
A kettlebell wrapped in rich cognac calfskin commands a price of 2,400 euros. A set of steel dumbbells, adorned with monogrammed canvas, comes in at 1,900 euros. A cork yoga mat, complete with detachable leather straps, is priced at 850 euros. Luxury fashion’s relationship with sports has transcended traditional sponsorships, evolving into a...
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Liverpool FC switches from Nike to Adidas
German sporting goods manufacturer Adidas will be the new jersey partner of the British football club Liverpool FC. On Monday, the Herzogenaurach-based company and the current leader of the English Premier League announced a multi-year agreement. Adidas will replace the US company Nike as the outfitter of the club for the coming 2025/26 season....
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JD Sports: the Exclusive Retail Partner to Activate Nike DN8 Launch
JD Sports partnered with Nike to activate the highly anticipated launch of the Nike Dn8. The unique retail experience was hosted exclusively at JD's flagship store in Times Square, showcasing the innovative spirit of Nike's Air Max line through dynamic and immersive installations. "Maxxed Out" Nike launched the Air Max Dn8 last week with its...
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