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Geared up: Nimbl and Nike launch limited-edition Étoile cycling collection
Cycling brand Nimbl and US sportswear brand Nike have launched 'Étoile', a limited-edition capsule of cycling shoes and apparel, according to a press release. The collection was unveiled on 2 July at the Velodrom store in Barcelona, alongside Team Visma | Lease a Bike, to coincide with the Tour de France start in the city. According to the...
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Adidas versus Nike: Guerilla marketing ahead of DFB switch
Adidas will soon have to hand over the German national football team to its rival, Nike. At the World Cup, the sportswear giants are teasing each other. Nike could not pass up this perfect opportunity; the pun on the location was simply too good. “Hello New Jersey,” read a huge Jamal Musiala banner that the US sportswear giant's advertising...
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Nike names new chief financial officer
Nike has appointed David M. Denton as executive vice president and chief financial officer, as the sportswear giant continues to drive forward with its ‘Win Now’ turnaround strategy. Denton will join Nike on August 17, replacing the American sportswear brand’s current CFO Matthew Friend, who will step down from his role and remain with the...
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