Nike Inc.
Senior Expert, Creative Director, Energy
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Nike reestablishes momentum in Lyst’s Q4 index, product focus drives renewed demand
Nike returned to the top 20 of the Lyst Index in Q4 2025, marking its first appearance in two years and signaling a shift in the brand’s demand. Ranked at 19, the re-entry reflects consumer response to a clearer product strategy and targeted collaborations during the peak holiday period. For this quarter, the Q4 2025 Lyst Index pointed to a...
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Alexia Putellas's first Nike Player Edition boot: a design fit for a queen
Nike Football introduces a boot designed for 'La Reina': the first Player Edition of the Phantom 6 for Alexia Putellas. Affectionately known as 'La Reina', Alexia Putellas directs the game with exceptional vision, control, and versatility. This allows her to dominate from any position on the pitch. Her first Player Edition is crafted from this...
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Nike relaunches All Conditions Gear brand, plots Beijing store
Nike is continuing its specialised sports-centric transformation with the latest relaunch of its All Conditions Gear (ACG) brand. The sportswear giant hailed the revival as a “renewed commitment to outdoor performance”, zoning in on trail running, hiking and exploration. Alongside a revitalised marketing strategy, ACG is due to open its first...
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