Nike Inc.
Senior Merchant, Brand Merchandising Footwear North America
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A look into the turnaround plan of Nike’s new CEO
On December 19, Elliot Hill, the new chief executive officer of Nike, had his first opportunity to address investors and, with this, release the company’s earnings for the second quarter. Despite an 8 percent drop in revenue for the period, Hill remained upbeat in the meeting, in which he revealed stages of a new turnaround plan as part of...
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Nike and the NFL extend partnership to 2038
Sportswear giant Nike has renewed its ongoing partnership with the National Football League (NFL), extending the agreement's end year to 2038. The duo, the relationship of which already spans 12 years, will work together on a number of key initiatives designed to “elevate [the] partnership to new heights”. Nike is currently the exclusive...
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According to Strava, Nike leads the race of sports trends in 2024
Running shoes have transcended their original purpose to become a true icon of contemporary fashion. The boundary between sport and streetwear has blurred, transforming these shoes into a symbol of cultural identity, but there are still those who use them for running. This is confirmed by the Year In Sport 2024 report from Strava, a platform...
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