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Timberland Pro signs multi-year NASCAR partnership
NASCAR has named Timberland Pro its official protective footwear and official safety toe partner under a multi-year agreement. Financial terms were not disclosed. The first campaign under the deal, titled "First Turn, Last Lap, Repeat," launches this Monday. The partnership covers at-track signage, digital content and race weekend activations,...
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VF Foundation expands fashion scholarship partnership to increase student career opportunities
VF Corporation and the VF Foundation announced an expansion of their partnership with the Fashion Scholarship Fund (FSF), broadening a scholarship program designed to support community college students pursuing careers in the fashion and apparel industry. The initiative aims to increase educational access while providing participants with...
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Inside Timberland's New Store in North Carolina
Timberland has opened its newest retail store at Crabtree Valley Mall in Raleigh, N.C., marking the brand's only specialty store in the state. The 1,639-square-foot store, located on the mall's second floor at 4325 Glenwood Ave., opened its doors on July 17. To mark the occasion, Timberland hosted opening activations across the weekend,...
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