Social Media & Community Manager

THE ROLE (what you are accountable for):

•  Own the day-to-day social content calendar, translating the Director’s strategy into monthly plans and weekly publishing schedules across Instagram, TikTok, and other priority channels. Balance campaigns, product storytelling, cultural moments, and community-led content.
• Manage scheduling and publishing across native platforms and social management tools. Coordinate assets, approvals, deadlines, and calendar changes with Creative, PR, Influencer Marketing, Ecommerce, and Retail partners.
• Develop clear content briefs for creative partners, outlining the objective, audience, key message, platform, format, hook, deliverables, and timing. Provide feedback and coordinate revisions to keep work on brief.
• Write and adapt captions, copy, calls to action, and platform-specific messaging in the brand voice. Check final assets, tags, links, product details, inventory, and approvals before publishing.
• Partner with the content creator on platform-native ideas, trend-driven content, and real-time coverage of launches and events
• Monitor post performance and recommend improvements to content mix, formats, hooks, posting cadence, and timing. Maintain an organized asset library and accurate calendar and publishing records.
• Deliver weekly social performance reporting, including reach, views, engagement rate, shares, saves, follower growth, and attributable traffic. Connect results to objectives, highlight top and underperforming content, and recommend specific actions and tests.

• Own daily community management across priority social channels, responding to comments, direct messages, mentions, and tags with timely, thoughtful, on-brand replies.
• Proactively join relevant conversations and engage with fans, creators, and cultural communities to strengthen relationships, encourage participation, and grow brand advocacy.
• Maintain community guidelines, response playbooks, and escalation workflows with the Director. Flag sensitive conversations and potential reputation issues promptly, coordinating responses with PR and Customer Service.
• Partner with Customer Service to optimize consumer journey across priority channels.
• Monitor brand and competitor conversations, audience sentiment, and fashion, music, and cultural trends. Turn recurring questions, feedback, and emerging conversations into content and campaign recommendations.
• Plan and execute community engagement initiatives, including prompts, polls, giveaways, challenges, and live conversations, coordinating approvals, logistics, and follow-up with relevant partners.
• Include community health in weekly reporting: sentiment, recurring questions, and engagement initiative results. Share actionable audience insights and track follow-through.

REQUIRED MINIMUM EXPERIENCE

• 3-5+ years of experience in social media management, including hands-on ownership of both content calendars/publishing and community engagement, ideally for a consumer brand
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience
• Deep knowledge of Instagram, TikTok, and other major social platforms, including platform-native storytelling, publishing workflows, and audience behavior
• Excellent writing and content briefing skills, with the ability to adapt brand voice across captions, creative briefs, and community conversations
• Experience managing comments, direct messages, and escalations, including handling negative feedback and sensitive issues with good judgment
• Hands-on experience with social media management and listening tools, such as Sprout Social, Hootsuite, or Brandwatch
• Strong analytical skills, with experience producing weekly social and community reports and translating performance data into clear recommendations
• Strong project management skills, with the ability to coordinate calendars, assets, approvals, and competing deadlines while responding to timely community needs

• Experience in fashion, apparel, or streetwear
• Experience collaborating with content creators, creative teams, and influencer programs, including sourcing UGC and coordinating usage permissions
• Basic photo and video editing skills, using tools such as CapCut, Canva, or Adobe Creative Suite

ADDITIONAL ROLE INFORMATION

• Compensation: The anticipated base salary range for this role is $100,000 – $110,000. This is a full-time, exempt position. This range represents the low and high ends of the expected base salary range for this role based on the applicable location. True Religion reasonably expects to pay within this range in compliance with all applicable federal, state, and local laws. Actual compensation will be determined based on factors including relevant experience, skills, knowledge, and internal equity.
• Perks: We offer a mix of benefits and perks to support our employees at work and beyond, including health benefits, a 401(k) with employer match, merchandise discounts, commuter benefits, wellness & employee assistance programs, and more. 
• Work Model: This role is based in El Segundo, CA, and follows a hybrid work model, with an expectation of in-office presence on designated days to support collaboration and business needs.
• Employment Eligibility: Employment with True Religion is contingent upon meeting applicable employment eligibility requirements.