Lacoste
Sr. Director of Merchandising and Buying
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Adrien Brody joins Lacoste as Global Eyewear Ambassador
An ambassador faithful to the Lacoste spirit Fourteen years after their first collaboration, Adrien Brody is reuniting with Lacoste and becoming the face of its Eyewear line. In 2012, he already embodied the brand in the Unconventional Chic campaign. Since then, the actor has regularly been associated with the Lacoste universe, notably through...
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Lacoste Runway Show Spring-Summer 2026 | The Locker Room
A sanctuary where champions and passionate amateurs alike confront their most unguarded moments. Within this immersive environment, Lacoste Creative Director Pelagia Kolotouros explores the brand's athletic DNA in a fresh light, transcending competitive stakes to focus on founder René Lacoste’s formative training years. Credits: Lacoste Staging...
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Why Lacoste is replacing its crocodile with a goat
Lacoste's iconic crocodile has been replaced by a goat. This transformation, however, is only for a capsule collection dedicated to one of its main ambassadors: tennis player Novak Djokovic, sometimes nicknamed the "goat" by fans and the media. Lacoste celebrates Novak Djokovic Lacoste's choice of a goat to replace the crocodile stems from the...
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