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Former Allbirds CEO tapped as president of Sorel
Joe Vernachio, the former chief executive officer of Allbirds, has been named president of outdoor apparel and footwear brand Sorel. The appointment marks a return to Sorel’s parent firm Columbia Sportswear Company for Vernachio, who had previously served as president of the group’s Mountain Hardwear label between 2017 and 2021. Prior to this,...
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Columbia Sportswear appoints new co-presidents as part of succession plans
Columbia Sportswear Company has named Peter Bragdon and Joseph Boyle as co-presidents of the group. The duo will take up their positions immediately. Bragdon has been tasked with overseeing the company’s international businesses, as well as the Mountain Hardwear, prAna and Sorel brands. He will also continue his existing executive administrative...
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Columbia doubles down on space, expanding partnership ahead of lunar launch
Columbia Sportswear has expanded its partnership with Intuitive Machines ahead of the firm’s second lunar launch later this month. As part of the deal, Columbia will provide its Omni-Heat Infinity and Omni-Shade Sun Deflector technologies to help protect the IM-2 mission’s lander, Athena. Columbia and Intuitive Machines have worked together to...
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