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Pierre Gasly joins Lacoste as ambassador
French driver Pierre Gasly joins Lacoste as an ambassador, embodying its iconic polo. Passionate about tennis and golf, he represents the intersection of sport, style, and culture. Born in Rouen in 1996, he began karting at six and rose quickly through motorsport, making his Formula 1 debut in 2017. He became the youngest French driver to reach...
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Lacoste launches partnership with The Miami Beach Edition, bringing the tennis court directly to the beach
On March 17, Club Lacoste, together with The Miami Beach EDITION, celebrated the start of a two-week pop-up activation – on the occasion of the Miami Open 2026, presented by Itaú. With an exclusive setup on iconic Miami Beach, Club Lacoste brought tennis directly to the sand, taking over the private beach area of The Miami Beach EDITION. The...
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Lacoste and New Era reinvent golf style
Forged in sport and shaped by a shared demand for style and performance, Lacoste and New Era come together to unveil a capsule collection dedicated to contemporary golf. A dialogue between two iconic brands, merging heritage with modernity through a bold, authentic and distinctly lifestyle-driven vision. Credits: Lacoste An iconic cap at the...
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