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‘Herø in the City’: Samsøe Samsøe’s Spring Summer 2026 accessories campaign
Samsøe Samsøe introduces a new chapter in its accessories collection with the launch of the HERØ grab bag – a future icon that marks the beginning of a new design direction for the brand. Rooted in Scandinavian craftsmanship and guided by the principles of Danish design, the HERØ grab bag brings together geometry and asymmetry, structure and...
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'Sightseeing': Samsøe Samsøe's Spring Summer 2026 campaign
For Spring Summer 2026, Samsøe Samsøe presents 'SIGHTSEEING' – a campaign that explores the familiar ritual of travel through a modern, fashion-forward lens. Shot in Belgrade by photographer Philipp Paulus, the imagery captures a sense of movement, observation, and playful curiosity, reflecting the season's focus on layering, versatility, and...
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‘SUMMER CAMP’ with Madeline Argy: Samsøe Samsøe’s Pre-Autumn 2025 campaign
Samsøe Samsøe presents Madeline Argy as the face of its Pre-Autumn 2025 campaign. The British talent attends the Danish brand’s surreal ‘SUMMER CAMP’, exploring the styles of the collection alongside notable summer camp activities. As a consequence, the campaign seeks to both encapsulate and re-evaluate the spirit of high summer by breaking it...
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