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Classic brands, new icons: PVH leverages pop culture for Tommy Hilfiger and Calvin Klein
At US fashion group PVH Corporation (PVH), the strategic priorities are clear. The company is focusing entirely on strengthening its two heritage brands, Tommy Hilfiger and Calvin Klein. Collaborations with prominent figures from the music and cultural sectors play a key role in this strategy. Recently, prestigious partnerships in professional...
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Tommy Hilfiger Welcomes American Football Icon Travis Kelce as Global Brand Ambassador and Creative Collaborator
One of sport’s biggest stars on and off the field, Travis Kelce steps into Tommy Hilfiger’s world of Classic American Cool — in a series of campaigns, collaborations and events spanning F.A.M.E.S (Fashion, Art, Music, Entertainment and Sport). The multi-season partnership will showcase co-designed menswear and accessories refreshing “Prep Made...
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Harry Styles in Calvin Klein Collection
Calvin Klein Inc. announced today that singer Harry Styles wore a bespoke Calvin Klein Collection outfit during the promotion of his new album, Kiss All The Time. Disco, Occasionally, which was released on March 6, 2026. Styles wore a bespoke, monochrome white fine-jersey henley top from the Calvin Klein Collection, paired with custom-made...
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