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Abercrombie & Fitch (A&F) is an American retailer of casual wear, focused on younger consumers. The company is founded in 1892 as Abercrombie - a retailer of apparel and sporting goods for an outdoor lifestyle. In 1904 Ezra Fitch became a partner. A&F now sells its namesake brand, as well as Abercrombie Kids and Hollister Co., across the globe.